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One of our directors Mr. Vineet Nerurkar is a visiting faculty to Symbiosis Institute of Business Management which is one of the premier most institutes in India. As an expert in Brand Management he was invited in an All India Case Studies Discussion organized by Business World. Professor Nerurkar was one of the professors amongst the most distinguished faculties from some of the top management institutes such as IIMs, in the country. These case study discussions were compiled in a Special Collector's Issue published last year. |
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| The case is about ad-hoc changes which are brought in by the brand manager in the brand. Prof. Nerurkar, in this case has given importance to understanding the brand and its framework very carefully and then developing the brand through innovations but remaining within the basic framework. A lot of time HR sets KRAs for the Brand Manager and in order to meet those KRAs the brand manager makes changes in the brand without feedback from the consumer. The brand manager should first visit the market and meet the consumer and trade, in order to understand the brand correctly. While making the changes also, the response from consumer should be given maximum importance. |
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| Prof. Nerurkar also mentioned that the brand managers should be able to think in 3600 and look at various options before selecting one. This selection should happen either on strong data or logic, in absence of which gut feeling prevails. |
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| Awards :: |
| Recently sas comm. has got three exhibition design and best pavilion awards for DSK Worldman Computers P. Ltd. at CMDA Pune, CMDA Ahmedabad and COM IT Nagpur read more... |
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